Image source, Getty Images

Image caption, Youtubers Logan Paul and KSI launched Prime drinks in 2022

  • Author, Sophie Williams
  • Role, BBC News

The US Olympic and Paralympic Committee is suing Logan Paul and KSI’s Prime energy drinks brand, accusing it of trademark infringement.

It claims that Prime is using trademarked Olympic phrases and symbols on a special edition of its hydration drink featuring basketball star and three-time Olympic gold medallist Kevin Durant.

The committee said it does not have an agreement with Prime for the use of its terminology and trademarks, and said its actions had been “deliberate” and “in bad faith”.

The BBC has contacted Prime for comment.

The committee filed the lawsuit in Colorado on Friday, and also accused Prime of using the trademarks in internet campaigns and promotions.

The lawsuit, seen by the BBC’s partner CBS News, said that consumers could be misled into thinking there is an agreement between the US Olympic and Paralympic Committee and Prime.

The organisation said it had issued a cease and desist letter to Prime, but the drinks brand had continued to market the product, using the branding.

While the company’s energy drink contains caffeine, it also sells a drink marketed for “hydration”, which is caffeine-free.

Responding to this, Prime has said that it complies with regulatory requirements in the countries it operates in.

Prime founders Logan Paul and KSI have over 40 million YouTube followers between them.